THE RUVINE EDIT
A little beauty.
A little magic.
Discover everyday favourites for your lashes, hair and glow.
Shop favouritesRuvine's Most-Loved Essentials
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A little beauty.
BETTER TOGETHER
Your lashes.
Your hair.
One lovely ritual.
Meet the Lash & Hair Duo — two essentials, beautifully paired.
Discover the duoTHE RUVINE WAY
Gentle. Pretty.And strong.
Beauty is personal. Build a routine that feels like you, from your first swipe of lash care to your everyday glow.
Lashes, naturally
A little daily care for fuller-looking lashes.
Rooted in care
Make stronger-looking, fuller hair part of your ritual.
Your everyday glow
Discover NUKD for a fresh, dewy finish.
Made for your routine
Mix your favourites into a ritual that fits your day.
Customers love us.
1 — 5
Rachel Ng
Verified Customer
From major hair fall to visibly fuller hair!
Was losing so much hair after confinement. Started Hair Essence and by week 2, already less hair fall. Now my hair feels stronger and looks fuller. So glad I tried this!
Hair Essence
RM188.00
Sophie Chai
Verified Customer
Dewy glow that lasts all day!
The NUKD cushion gives such a natural dewy finish. Lightweight, blends beautifully, and my skin looks glowy all day. Obsessed!
NUKD Flawless Cushion
RM98.00RM38.00
Carrie Per
Verified Customer
My lashes look so much fuller!
I've been using the Lash Essence for 3 weeks and I can already see my lashes getting longer and thicker. Super easy to apply before bed!
Lash Essence
RM188.00
Jenny D.
Verified Customer
Finally found something that works!
I tried so many lash serums before this. Ruvine Lash Essence is the only one that actually gave me results. My lashes feel stronger and look so much better!
Lash Essence
RM188.00
Kristy Ong
Verified Customer
My scalp feels so healthy now!
Love how lightweight this is. Doesn't feel oily at all. My hair looks shinier and I notice less breakage since using it daily.
Hair Essence
RM188.00
OUR PHILOSOPHY
True to yourself.Beautifully you.
She can have her own stories, struggles, and still choose to grow beautifully.
Gentle, pretty, and strong.
Beauty can be soft and powerful at the same time. There is room for every version of you.
Care, every day.
Simple moments of care, from lashes and roots to the glow you take into your day.
Stories and inspiration
A closer look at the moments, people and little rituals in the world of Ruvine.
20 October 2026
Ruvine Halloween 2026 | Night of Fright Ticket Giveaway T&C
Read the official Ruvine Halloween Giveaway 2026 terms, including how to enter, eligible purchases, winner announcement and Sunway Lagoon NOF 12 ti...
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20 October 2026
Ruvine Halloween 2026 | Limited Edition Gifts & Spooky Treats
Our Out of Routine adventure takes a spooky turn! Discover Ruvine’s limited-edition Halloween merch, play Ruvine Rush for up to 10% OFF, and get a ...
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20 October 2026
OUT OF ROUTINE: A Little Escape with Ruvine Pretty Club
This October, Ruvine Pretty Club is taking a little detour from the everyday. From spontaneous road trips and exclusive beauty deals to thoughtful ...
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